Author: Bilal Syed

Photo: Speaker TV

The Importance Of Social Media For Contemporary Brands

Social media is an important part of our daily lives and we use it for almost 9 hours a day, according to CNN statistics by Kelly Wallace. Businesses use this to their advantage and enhance their branding by spreading their services and products globally from within their respective countries. Social media is far spread amongst societies and has become the center of news. In addition, according to Statista, approximately 97% of global share companies have said that they use social media marketing, such as Facebook, Twitter, Instagram, Snapchat and so on. Read more …

The death of Genius Reg Grundy!

In a sad turn of events, the man behind the hit series Neighbours, Prisoner and The Young Doctors, has died at the age of 92. His name is Reg Grundy. As a background, Grundy had started his career by developing the radio adaptation of Wheel of Fortune, which then came to TV in 1959. After that, he then opened his own company known as the Grundy Organisation, which purchases game-show formats and then transformed them to fit the local Australian culture. His wife Joy, 68, is an actress and author who lived with him in Bermuda for more than three decades. According to his friend Alan Jones, who said on 2GB radio on Monday, “Reg Grundy has passed away in the arms of his beloved wife Joy, on their Bermuda estate.” What a tragedy it is to loose a talented and genius man who created a legacy of hit TV-series which will carry on through the shows such as Neighbours. He was an expert at selecting the best US game shows and converting them in to becoming successful and huge on Australian television. He introduced game shows such as Wheel of Fortune, and Perfect Match in Australia. Another show that he is very well known to have brought about on Australian television that attracted huge audiences was the show, Family Feud. What makes Grundy different to other TV producers is that he would pick shows that were doing OK and turn them into hits. Also, the CEO of FremantleMedia Australia, Ian Hogg said that Grundy was a national treasure and that as an icon he will be missed. In addition, the words of Nine Networks reporter Richard Wilkins, he described Grundy as a classy, elegant, and dignified man who had started as a host and then went onto becoming and absolute pioneer with his skills in developing ideas and creatively re-creating shows. The news that Grundy had passed away emerged on Monday, the morning after the annual Logie awards night had taken place. May his soul rest in peace. What can be done now is to keep hope that there will be more people in the industry that aspire to be like him and create shows as flamboyantly as he did.

Madonna still the Queen of music, or has time moved on?

As exciting as Madonna’s return to performing in Australia sounds, it is unexpectedly terrible to see the increase in ticket refunds. Madonna has decided to do her concerts in Australia after 25 years, which is quite big news. Although she has been facing trouble because of her lack of timing. An example includes the case in Adelaide, where half the people attending the concert had become furious to the fact that they were told she would be performing much later than expected, around 1:00 am instead of 8:30 am, and so one of the fellow attendee said “Madonna should have respected the fact that we have work tomorrow.” Therefore, the producers had told the furious crowd that if they wanted refunds they can do so, after which half of the audience asked for refunds. Numerous fans had titled her late timing as “rude” and this has caused a large impact on her credibility as a performer. Another mishap that had happened on stage was when she accidently revealed a girl’s breasts on stage and saying “She’s the kind of girl you just want to slap on the ass and pull”. What sort of message is Madonna trying to put out there? She used to be the queen of reinvention, but that was when she was young, now as age comes its time for a more sophisticated look, according to an article written on The Sydney Morning Herald by Andrew Mercado, who address what his concern to the fans that attended her Brisbane show on March 18. Read more …

Australian music industry gets more revenue this year!

The Australian music industry seems to have increased their luck this year, as compared to the past three years. New figures recorded by the ARIA charts show that the Aussie music recorded had risen its value by a total of 5% in 2015, which was quite a drastic increase in the industry since 2012. In addition, according to the ABC reports, the flipping of tables in the industry is because of the streaming services such as Spotify and Apple music. These streaming services have doubled their income from $23 million to $46 million, meaning that they are now responsible for taking control of 62% of the overall music industry pie chart.

The subscription-based digital streaming services value, such as Apple music or Spotify, have brought about decline in CD sales and digital downloads. As per ABC and ARIAs statistics, the digital downloads went down by almost 13%, while the sales of CDs have fallen 4%. Even though that is quite a fall, comparing to the decline in 2013, which was about 18%, the CD and digital downloads haven’t done too bad. Despite the fact that streaming services are not paying as well as they should, artists still believe it is good exposure. A recent analysis by Death and Taxes highlighted that Spotify paid $0.00521 per song stream. The funds are transferred to the artists through the record labels and licensing organisations.

As an outcome, the revenue raised this year is expected to rise in the coming years as people are starting to become more dependent on streaming services as consumers only pay a reasonable cost monthly and enjoy benefits of listening to almost every song from all the music industries around the world. Comparing this to the fact that you purchase a CD or song for almost the same cost as a monthly subscription, people see listening to unlimited music a wiser option rather than a set of music.